The Best Jack-O-Lantern Design? Your Face

W New York – Union Square Gourd-ous Social Media Contest


See your face on a pumpkin this October. The W New York – Union Square is offering you the chance to see your face alongside celebrities in their “Gourd-geous Pumpkin Patch” window display. All you have to do is post your selfie with the hashtag #WSMASHINGSELFIES and tag @wnyunionsquare on Twitter or Instagram for a chance to win. Famed pumpkin carver Hugh McMahon has carved just about every famous face onto a pumpkin, and will carve the winning selfie.

If you want a selfie-pumpkin you can take home, you can book the #WSMASHINGSELFIES Package for stays Continue reading

Google Geek Street Fair Comes to Union Square

Students to Learn STEM Fields With Robots and More


Google’s Geek Street Fair is back in New York City, taking over Union Square’s North Plaza on Thursday. Local technology businesses and organizations join Google to inspire youth of all ages to take interest in fields of science, technology, engineering, math (STEM) and computer science. On top of music, giveaways and tasty treats, tinker with electronics, robotics and virtual games and get geeky!

Experience the free Geek Street Fair Continue reading

Why We’re Excited For Fall in Union Square

Get the Inside Scoop On What You Can’t Miss This Fall in #UnionSquareNY


14. Harvest in the Square | We kicked off the season on the first day of fall celebrating our vibrant community and culinary scene at the 21st Annual Harvest in the Square, raising a record $378,000 for Union Square Park and the surrounding neighborhood. Over the past 21 years, USP has raised over $5.7 million for district beautification and community programming. Thank you for joining us! (Photos)


13. New Fast Casual on 4th Avenue | Lunch is easier than ever with so many fantastic grab-and-go options on 4th Avenue, just south of 14th Street. Crowds are lining up for the New York debuts of Cava Grill and The Pokè Spot, which join lunch favorites Dos Toros and Glaze, creating a corridor of delicious fast casual eateries. Later this season The Melt Shop opens its doors on the same block (Grilled cheese and tomato soup, please!).

12. The Class of 2020 | School is back in session and a new crop of students are adding vitality to the district from The New School and NYU, as well as NYU’s 16th President Andrew Hamilton for his first fall semester. Plus, The New School’s Mannes School of Music celebrates 100 years with nine special events Continue reading

A Record-Breaking Harvest in the Square

Treasured annual community event brings in highest ever fundraising total in event history to support the organization’s work to beautify, improve and program the Union Square district


More than 1,200 foodies, community leaders, elected officials and area businesses joined the Union Square Partnership on Thursday, September 22nd to celebrate the 21st Annual Harvest in the Square, a fundraiser that supports Union Square Park. This year, through the generosity of the community, the treasured annual event raised more than $378,000, bringing the total amount raised over the last two decades to more than $5,728,000.

“We don’t know how the event just keeps getting better and better but the Union Square culinary community really brought their A-game to this year’s food and wine extravaganza,” said Jennifer Falk, Executive Director of the Union Square Partnership. “Funds raised at the event are vital Continue reading

Bike Network Expansion Coming to Union Square This Fall

New and Extended Bike Lanes Along Union Square Park

mapExpanded bike lanes are in orange, brown, and purple. Map: DOT

Biking through Union Square is getting safer and easier for thousands of cyclists that ride through the Square daily. The City’s Department of Transportation is in the midst of major improvements to the area’s bike network this season, closing gaps and installing protected lanes, increasing safety and mobility for both pedestrians and cyclists.

The northbound protected lane on Fourth Avenue will now Continue reading

District Alert: National Weather Service Issues Tropical Storm Watch

Be Aware of Emergency Protocol


As we head into the holiday weekend, please be aware that the National Weather Service has issued a Tropical Storm Watch for New York City. A Tropical Storm Watch is issued 48 hours in advance of the possible onset of tropical-storm-force winds, which include sustained wind speeds of 39 mph to 74 mph.

The National Weather Service has also issued a Storm Surge Watch for coastal areas of New York City until further notice. The combination of strong winds, dangerous Continue reading

Harvest in the Square Restaurant Chair – Meet Florian’s Chef Brando de Oliveira

Meet Chef de Oliveira at Harvest in the Square on Sep. 22

brando brightened

Florian’s Chef Brando de Oliveira shopping at the Union Square Greenmarket

Florian has been serving up classic Italian dishes interpreted by Bologna-born Chef Brando de Oliveira since its opening in the Square in 2014. Besides delicious and unique dishes, the Fireman Hospitality Group has created a welcoming atmosphere for business meetings, birthdays, happy hours and more, becoming Union Square’s new Italian go-to along the way.

Now you’ve had Chef de Oliveira’s lasagna ossobuco (and if you haven’t…what are you waiting for?). Meet the man behind the meals that keep you coming back for more:

We hear you’re a big fan of Union Square. Why?
Being located in Union Square gives me great access to a wide range of farm-fresh fruits and vegetables. I love starting my day strolling through the Union Square Greenmarket to find inspiration for daily specials. I go to the Greenmarket and find beautiful produce on a weekly basis, and talk to the farmer’s I’ve begun building relationships with.

Picking up vine-ripened reminds me of summer back home in Bologna. I grew up watching my grandmother cook and we lived next to a tomato farm, so everything was not only from scratch, but super fresh. That’s why I love tomatoes and food! As a kid, the experience of eating spaghetti pomodoro made from the tomatoes you picked in your neighbor’s farm makes an impression on you. Continue reading