New in 2017 (Plus, the Best of 2016 You Can Still Catch) in Union Square

2017 Brings New Restaurants, Theater, Free Events


As you gear up to tackle 2017, we’re already anticipating an incredible year in the Square. Here are the top developments we’re excited for this year, plus the best of 2016 you can still enjoy.

1. Union Square Sweat Fest | Don’t give up on those New Year’s resolutions! SWEAT in Union Square with our third annual celebration of Union Square’s health and wellness scene. We’ll keep you committed with silent disco yoga at the W New York – Union Square, an exclusive workout in GrowNYC’s new Project Farmhouse, and free class trials at some of the best gyms in the neighborhood.


2. Union Square Cafe Returns Home | The best part about Union Square Cafe’s new larger space? Each visit reveals something different you love about the restaurant. Whether it’s the artwork, the private nooks, or a seat at one of the bars, you can experience the incredible food and drink that earned the restaurant the highest accolades over the years.


Photo: Emily Andrews, Thrillist

3. Exceptional Off-Broadway Theatre | In February, The Vineyard Theatre introduces John Kander and Greg Pierce’s Kid Victory directed by Liesl Tommy, a hauntingly mesmerizing new musical about seventeen-year-old Luke returning to his small Kansas town after a wrenching one-year absence. Tickets are now on sale! Across the street, the Daryl Roth Theatre presents Vox Luminere’s Phantom Of The Opera, a unique take on the classic musical.

4. New Tech Center on the Way | This season, NYC’s Economic Development Corporation (EDC) will soon reveal the team selected to redevelop the city-owned site at 124 East 14th Street into a new tech hub for a modern workforce. The project may include new office and retail space geared towards startups and co-working.

5. Project Farmhouse | The team behind the world-famous Union Square Greenmarket, GrowNYC, just launched Project Farmhouse, an event space and sustainability center that hosts workshops, galas, speakers, community meetings and interactive exhibits. The new space is located on 13th Street, on the ground floor of the Hyatt Union Square.


The view from the main entrance of Project Farmhouse with a ceiling made of recycled plastic bottles. Source:

6. New Foodie Spots Opening Soon | Prepare for Korean BBQ alongside classic Korean dishes at Barn Joo’s new multiple-story location at 35 Union Square West, set to open this winter. Acclaimed Israeli chef Meir Adoni teams up with Breads Bakery’s Gadi Peleg to bring a new, modern Middle Eastern bistro, Nur, to the neighborhood. Jean-Georges Vongerichten is expected to open his vegetable-focused restaurant, abcV with sit down and take out options. Union Square Cafe’s sister coffee shop and bakery Daily Provisions will make its debut early this year. MAKE Sandwich will join the line up of grab and go eateries on 4th Avenue this month. Plus, even more poke comes to the neighborhood with Poke Works set to open this year at 21 East 15th Street.

7. Union Square East Renaissance | Mount Sinai Beth Israel unveiled its new glass entrance, with an attractive redesigned lobby and urgent care center. A few blocks north, 44 Union Square has begun the restoration of the historic Tammany Hall façade that will feature new retail and creative office space. Later this spring, Phase II of USP’s Union Square East Mall beautification project will add new landscaping to complement the 80 new trees planted last fall.


8. Your Support For The Square | We are humbled by your support that helped us plant #USQBlooms last year. Show your district pride in 2017 by making a donation to help fund Union Square’s programs and projects and Make Union Square Bloom! Your financial support allows us to sustain district and park beautification projects, expand public seating areas, volunteer efforts and community events including free fitness classes, children’s entertainment and more. Donate to #SupportUSQ today!

Don’t Miss…

9. Artwork That Turns Heads | USP’s latest art installation Morphous by South African artist Lionel Smit is drawing critical acclaim, and is your favorite Instagram backdrop. Stop by and revel in the breathtaking sculpture on view until April 2017.


10. Hot + New #USQEats | Union Square’s restaurant scene is booming with new ethnic openings. TsuruTonTan opened its first US-operation with over 35 different authentic udon dishes and a star from The New York Times. This winter, try to get a seat at Sushi Chef Kazunori Nozawa‘s new Sugarfish on 33 East 20th Street. Served over warm rice, the fish melts right in your mouth. Plus, visit the reinvented Blue Water Grill! Along with a new interior layout, the reopening brings a new separate concept, Metropolis, to the lower level for oysters and cocktails galore.