North Sails Sailing Into Union Square Shopping Scene

Gifts Perfect For the Adventurer This Holiday Season


If you’ve ever considered just sailing away from it all, good news! The internationally renowned sailing supply company North Sails has raised its sails at 108 5th Avenue just in time for the holiday shopping season. Olympic gold medal sailor Lowell North started the company to design, engineer and manufacture sails for racing and cruising sailboats, before expanding to gear and other accessories. The 5th Avenue store will offer Continue reading

New Sushi Restaurant Sugarfish Says, “Trust Me”

LA Sushi Spot Opens First NYC Restaurant in Union Square


Sugarfish offers a different kind of sushi experience: rolls that melt in your mouth. That’s because Chef Kazunori Nozawa serves the rice warm for a unique sushi experience.

The hit LA sushi spot opened its first New York location at 33 East 20th Street between Park Avenue South and Broadway. Sugarfish delivers dining service with reasonable prices and fixed menu recommendations. The standard “Trust Me” menu option gives you 8 pieces of sushi, 2 hand rolls, edamame and tuna sashimi for $39 with gratuity included. Check out the lunch and dinner menus.

Sugarfish does not take reservations and is open Monday to Saturday from Continue reading

#ShopSmall This Saturday in #UnionSquareNY


Visit Union Square this weekend to celebrate Small Business Saturday! In honor of the holiday, the first 20 people to attend this weekend’s free “Crossroads of New York Historic Walking Tour” of Union Square will receive a free #ShopSmall tote. The tour is presented by the Union Square Partnership.

Share your moments on Small Business Saturday using #ShopSmall on social media. Plus, tag your photos full of holiday cheer with #USQHoliday to win unique Union Square gifts!

Check out 10 of our small businesses you can celebrate Small Business Saturday with:

Union Square Greenmarket (Union Square Park, North and West Plazas)
Stop by the Union Square Greenmarket to shop directly from farmers from New York, New Jersey and beyond. Enjoy a cup of hot cider while you peruse the River Garden dried flowers, endless tables of fruits and vegetables, pies, breads and so much more.


Rothmans (Park Avenue South between 18th & 19th Streets)
Rothmans is a unique family owned and operated men’s clothing store with shops in NYC, Scarsdale, and now, “harry” in Bronxville. Located in Union Square since 1986, Rothmans offers men’s clothing including casual and fine wear, plus pop-up shops for trending products like S’well Water Bottles and more. Plus, check out their new online store. *Stop in this weekend for special Small Business Saturday deals!


Union Square Holiday Market (Union Square Park, South Plaza)
You’ll meet 100+ artisans selling their crafts and creations in the Union Square Holiday Market, operated by Urbanspace. Stop by to shop Continue reading

New #USQEats TsuruTonTan Receives Star From The New York Times

Japanese Noodle Chain Makes Star Entrance to United States


Congratulations are in order for Union Square’s newest noodle go-to TsuruTonTan, located at 21 East 16th Street right off Union Square Park. The New York Times‘ restaurant critic Pete Wells (who really wants you to read his full review as he mentioned on Twitter) gave one star to the udon specialists who mix, knead, roll and cut the dough for their noodles on site – providing “a distinct physical pleasure that will surprise anybody who has had only shaggy, overcooked udon that starts breaking apart before you have a chance to chew it,” he says.

He shares that you’ll actually find the servers’ explanations of how to order helpful, and you’ll like it so much that you won’t mind you can’t take home leftovers….yet (the restaurant is still sourcing a takeout carton they’re satisfied with, Wells says).

See below for the summary of Wells’ review; however we agree Continue reading

Win! #USQHoliday Social Media Giveaways

Share Your #USQHoliday Moments To Win Union Square Swag


The best moments in the Square are shared, and we can’t wait to see how you spend your holidays in the neighborhood. Share your photos with #USQHoliday on social media for a chance to win treats from the Union Square Partnership.


Each week we’re giving away a free lunch to The PokeSpot along with more unique gifts for the best photos posted on Instagram and Twitter with the hashtag #USQHoliday. Share your holiday festivities, Greenmarket and Holiday Market buys, lunch, dinners, snacks, park moments and more.


Here’s how it works:

  • Follow @UnionSquareNY 
  • Post your holiday photos (multiple entries are welcome) on Twitter or Instagram
  • Tag your photo #USQHoliday
  • Judges at the Union Square Partnership will choose winners every Monday from November 21st to December 26th.
  • The contest officially opens Monday, November 14, 2016.

Continue reading

Kick Off the Holiday Season in Union Square!

Celebrate The Opening of the Union Square Holiday Market + More!


On Sunday, November 20th, join the Union Square Partnership team to kick off your holiday shopping season. Our #USQHoliday celebration includes five festive activities on the park’s West Plaza from 10 AM – 1 PM (Union Square West between 15th and 16th Streets).

Fuel up for holiday shopping with coffee and treats from Pret A Manger while singing along with carolers and your favorite Frozen characters. Then, get festive with a holiday glitter tattoo before taking your holiday photos (available for professional download post-event). For more fun for kids, head to the Children’s Museum of the Arts booth in the Holiday Market to make your own miniature Union Square Park statue!

Leave with a Union Square Holiday Gift Guide complete with curated shopping lists for the best in the Square to gift your friends and family, as well as district deals for the best casual eats that the area has to offer.

Share your #USQHoliday moments with us on social media all month long! The Union Square Holiday Market is open seven days a week from Thursday, November 17th through Thursday, December 24th. Happy holidays, everyone!


Continue reading

Capital One Hosts Veterans’ Yoga, Cell Phone For Soldiers Drive

The November Portion of Capital One’s Care 4 The Square Program


Looking for ways to give back to your community this Veterans’ Day? Drop off your old and damaged cell phones to Capital One’s (843 Broadway) Cell Phones for Soldiers drive. The organization exchanges the  phones and used parts for international phone cards to send overseas to US soldiers.

The branch is also offering free weekly yoga sessions for veterans, led by veteran Ceasar F Barajas with the Veterans Yoga Project. The free classes are held every Sunday Continue reading