NYX Cosmetics Opens Flagship in Union Square This Friday

Opening Weekend Brings Events, Prizes, Beauty Vloggers + More


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Ready, set, glamour! Just in time for holiday shopping, beauty favorite NYX Cosmetics is opening its flagship store in Union Square, Friday October 28 at 41 Union Square West (corner of 17th Street). The newest NYX location will feature over 2,000 products and a full beauty bar.


Weโ€™re particularly excited for all the events NYX has planned for their opening weekend, October 28-30. Friday, Saturday and Sunday, NYX will be giving away a limited edition makeup bag to the first 300 customers. For the rest of the day, anyone who makes a purchase of $75+ will also get to take home a mini train bag. Plus, some of your favorite Beauty Vloggers and Instagram Stars will be making surprise appearances throughout the weekend so keep your eye on NYXโ€™s Facebook page for announcements.

Doors Open:
Friday, October 28, 2016 @ 9 AM
Saturday, October 29, 2016 @ 9 AM
Sunday, October 30, 2016 @ 10 AM
(NYX asks that anyone who plans to stand in line early for door prizes not arrive before 8 AM)


A longtime favorite with the online makeup community, the LA based brand is famous for rich pigments, quality accessories, on-trend looks and classic styles, all at affordable prices. The brand is also the sponsor of the FACE Awards, a competition honoring the best of the YouTube Beauty Vlog community.