Lou & Grey Opens First NYC Store

The Store is Located at 5th Avenue + 19th Street


Lou & Grey, known for its soft, texture-rich apparel, has joined the district’s prime retail stores fronting Lower Fifth Avenue. Making its NYC debut, the expanding activewear brand launched two years ago out of the LOFT Lounge collection which stems from the Ann Inc. empire.


Swing by the store at 138 Fifth Avenue to purchase all your easy-going essentials, and check out their “So.Crazy.Soft” ad campaign which features collaborations with third parties on “soft” activities throughout the year, including natural soft-skin label CAP Beauty and a roving soft-serve ice cream truck.

Curated to emphasize the local neighborhood, the store’s design has an original hand-painted mural from NY-based designer and artist Caroline Z. Hurley and plants and succulents from NY-favorite The Sill. The space also houses Lou & Grey’s first “design studio,” which allows shoppers and associates to provide real-time feedback and inspiration to their design team while they create future collections.