#USQSweatFest Kicks Into High Gear


Hundreds of fitness enthusiasts have already flocked to Union Square to celebrate the neighborhood’s incredible health + wellness scene. Celebrity trainers Jenna Wolfe, Kerri Verna + Amanda Kloots helped Sweat Fest earn its name, as more than 150 people burpee’d, planked and danced their way to fitness at the Opening Event.

And with more than 40 events scheduled throughout the week, you still have plenty of time to #GetDrenched with swag at popular paid classes in the neighborhood. You can also check out classes at state-of-the-art gyms like Crunch + New York Health & Racquet Club, and sweat it out at the neighborhood’s best athleisure retailers with celebrity trainers like Andia Winslow (at Thursday’s #USQSweatFest Closing Party) — all for free.

Scope out your #USQSweatFest schedule here!

Check out our photos from the event at the Union Square Partnership Facebook page. Already participated? Tag yourself!

Social Media Contest


Be sure to tag your photos on Instagram + Twitter with #USQSweatFest for a chance to win incredible prizes like studio passes, gift cards, fitness gear + even a six-month membership from Crunch!

#USQSweatFest Starts This Saturday


This Saturday, the Union Square Partnership is kicking off Union Square Sweat Fest for a second year!  Join us for a week-long celebration of health + fitness in Union Square.  We’ve partnered with some of the neighborhood’s hottest athletic retailers, gyms + boutique studios to bring you free in-store classes, giveaways, special promotions + awesome fitness swag. Continue reading

Show Some Love: A Valentine’s Day Gift Guide


It’s that time of year again — the aisles are full of heart-shaped candy, and it’s time to find the gift. And whether you’re looking for chocolate or books, flowers or babka, Union Square’s got all your Valentine’s bases covered. From loved ones to Galentines to “it’s complicated,” you’ll find unique (and delicious!) gifts to make this Valentine’s Day perfect.



Breads Bakery
18 East 16th Street between Union Square West and Fifth Avenue
We recommend: The City’s best chocolate babka

Cocoa Store NYC
15 East 18th Street between Broadway and Fifth Avenue
We recommend: Amadei Valentine’s Day pralines

14 West 19th Street between Fifth and Sixth Avenues
We recommend: Nutella + Dulce de Leche 

Dylan’s Candy Bar
33 Union Square West between 13th and 14th Streets
We recommend: Chocolate covered Valentine’s Oreos

L.A. Burdick Handmade Chocolates
5 East 20th Street between Fifth Avenue and Broadway
We recommend: Caramel heart set

Gotham Bar & Grill
5 East 20th Street between Fifth Avenue and Broadway
We recommend: Hand-painted champagne truffles



Union Square Greenmarket
Union Square Park – North and West Plazas
We recommend: Beautiful arrangements from River Garden Farm



Paper Source
75 Fifth Avenue between 15th and 15th Streets
We recommend: Everything!

Paper Presentation
23 West 18th Street between Fifth and Sixth Avenues
We recommend: DIY cards



Barnes & Noble
23 West 18th Street between Fifth and Sixth Avenues
We recommend: Blind date with literary history

The Strand
828 Broadway at 12th Street
We recommend: Something from the Rare Book Room



Beecher’s Handmade Cheese
900 Broadway at 20th Street
We recommend: Valentine’s Day gift collection (flagship cheese, toffee, crackers + jam!)

Union Square Wines & Spirits
140 Fourth Avenue between 13th and 14th Streets
We recommend: Choose from 2,500 labels from around the world

Whole Foods
4 Union Square South between University Place and Broadway
We recommend: Fresh, fave treats

Bedford Cheese Shop
67 Irving Place between 18th and 19th Streets
We recommend: Rustic Valentine’s gift baskets