Union Square Restaurateur Starring in Bravo’s “Best New Restaurant”

Jeff Zurofsky and Jenn Falk Harvest in the Square

‘wichcraft Co-Founder Jeffrey Zurofsky with USP Executive Director Jennifer Falk at the 19th Annual Harvest in the Square in Union Square Park, September 2014

Bravo’s new series “Best New Restaurant debuts tomorrow, hosted by Celebrity Chef Tom Colicchio, and starring ‘wichcraft Co-Founder (and Union Square Partnership Board Member) Jeffrey Zurofsky. Colicchio and Zurofsky will join Blackboard Eats founder Maggie Nemser, giving viewers an inside look at the competitive world of the restaurant industry. Sixteen of the nation’s hottest new restaurants go up against each other in a series of challenges to determine which provides the best top-to-bottom experience.

Jeffrey Zurofsky’s ‘wichcraft is a loyal supporter of the Union Square neighborhood, participating in the park’s annual Harvest in the Square food and wine benefit. Zurofsky also serves on the Board of Directors for the Union Square Partnership.

Find out more about the show at bravotv.com, and be sure to catch Best New Restaurant Wednesdays at 10 PM EST.

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