New York City’s Heart of Health & Beauty

photo credit: Reebok

photo credit: Reebok

Union Square is getting stronger and even more beautiful in 2014 with the opening of two New York health and beauty destinations. As reported in our latest Biz & Broker Quarterly, this spring, Reebok is set to open a FitHub on the corner of 14th Street and Union Square West. The new fitness mecca will be the largest of the brand’s stores in New York City and will include a 4,800 sf apparel shop and 6,800 sf CrossFit gym. Reebok’s move to Union Square coincides with beauty heavyweight Elizabeth Arden’s new spa The Red Door, now open on the corner of East 17th Street and Park Avenue South. The Red Door features both traditional and speed spa services, targeted to the professional, trend-setting New Yorker. “Union Square is a quintessential New York neighborhood, with a historic park, concentration of young professionals, and hip vibe,” said Meredith Smith, Senior Director, Global Marketing, Elizabeth Arden New York. It is no surprise that both companies chose to open their new concepts in Union Square.

The Red Door - Signature  jpg

photo credit: Elizabeth Arden