photo via Media Mania
Joining the ranks of other big name fitness studios and retailers in the neighborhood, Reebok just inked a deal for a new concept store and CrossFit gym at 1 Union Square West. The gym will take up 6,800 square feet on the lower level, with the retail space Reebok Fit Hub taking up 4,800 square feet on the ground floor. Reebok will replace the space that is currently occupied by Diesel, just two doors down from the Lululemon Athletica store.
“Many international tourists come here in addition to locals that are sophisticated, youthful, and athletic,” said Reebok representative Jeremy Ezra in a prepared statement. “Other fitness-based and sportswear retailers have done extremely well in the market, and when you add in stores like Whole Foods and the greenmarket, Union Square is developing into a wellness district in its own right.”
The Union Square Reebok Fit Hub is expected to open in the spring of 2014.
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