The Jefferson is Rising in Union Square

New signage has gone up announcing the arrival of Union Square’s newest condo building – The Jefferson. The building is being constructed on 211 East 13th Street. The new complex is named for the Jefferson Theatre, which closed in 1977. The site was formerly owned by Milstein properties and was purchased by the Ironstate Development Company and Charles Blaichman Developers. The eight-story building will contain 83 condo units in studio, one-, two- and three-bedroom configurations. One-third of the units will include outdoor space. Amenities available to residents include a 24-hour attended lobby, lounges, a fitness room and library. A landscaped rooftop terrace with outdoor kitchen, trellis and planted seating areas are also planned. In addition to its residential component, the property will include 4,500 sq. ft. of ground-floor retail. The Jefferson was designed by Manhattan-based BKSK Architects with the goal of achieving LEED Silver certification or higher.

East Village’s Jefferson touts “Olde New York” past [The Real Deal]

Parea Bistro reborn as Steak House called Parea Prime

Parea Bistro, neighborhood Greek restaurant and Harvest in the Square participant, has been reborn as Parea Prime specializing in steak. As part of the change, the restaurant has a new look, using dark wood and streamlined styling that included the removal of wine barrels that adorned the restaurant when it was Parea Bistro. The new menu features hand-selected U.S.D.A. Prime Dry Aged steaks and chops from Pat LaFrieda & Sons. In addition, they have added a full seafood raw bar.  Check them out.

Union Square Circa 1828

The Junction of Broadway and the Bowery at Union Square in 1828. Painted by Albertis Del Orient Browere in 1885.

The Junction of Broadway and the Bowery at Union Square in 1828. Painted by Albertis Del Orient Browere in 1885.

Check out this bucolic painting depicting ‘The Junction of Broadway and the Bowery at Union Square in 1828.’ As those of you who have been on the Union Square Partnership’s free historical walking tour know, Union Square was named for the union of Broadway and the Bowery (later renamed 4th Avenue).  The name alludes to the ‘union of avenues’ as these two streets were – and remain – major Manhattan thoroughfares.  You can learn a whole lot more about the amazing history, politics, and other historical awesomesauce at Union Square: Cross Roads of New York – every Saturday at 2:00 PM.

Union Square in 1828 [Business Insider]

W New York – Union Square Gets Designer Robe

After an inspiring stay at the W New York – Union Square during 2012 Spring Fashion Week, Creatures of the Wind duo Shane Gabier and Chris Peters channeled their inspiration from the hotel’s ornate-meets-graphic interior into an exclusive robe for the Union Square hotel. The rose and orange silk peplum style robe can be worn as both a lounging piece and a layering garment for spring wardrobes. The robe is available in-room to guests staying in the Wow or Ewow suite or by contacting the hotel directly. A limited amount are available for purchase for $250. Contact Rachel Volante at 917-534-5902 for more information!

Hot Chocolate Festival at City Bakery

hot chocolate
Forget Valentine’s Day; City Bakery has an entire month of chocolate.  In its 21st year, the Hot Chocolate Festival is an honored Union Square neighborhood tradition.  Each day this month, a chocolate flavor of the day will be incorporated into their very yummy hot chocolate.  If you’ve never experienced the sheer deliciousness of their hot chocolate, you need to start living life to the fullest in New York City and hurry on down to begin your new love affair with chocolate.  Last year’s chocolate flavors included banana peel, ginger, chili pepper, and bourbon-infused cocoa.  View the full calendar here.