FirstMark Capital Joins Tech Rush to Union Square

Tech companies continue to flock to the Union Square district as FirstMark Capital recently signed a 10-year lease for 10,600 square feet of office space at 100-104 Fifth Avenue. The venture capital firm joins other notable companies within the building including Apple’s iAd and Yelp’s east coast headquarters. Union Square continues to be the preeminent New York City neighborhood for tech firms. In fact, five of the top ten most active venture capital firms recently profiled in Crain’s New York are located in the neighborhood including FirstRound Capital, Canaan Partners, IA Ventures, and Union Square Ventures – whose co-founder, Fred Wilson, is leading the charge to establish the City’s first Academy for Software Engineering within the Washington Irving Campus, just one block from Union Square Park. The number of tech firms who had decided to make Union Square home is a testament to the area’s accessibility, multitude of diverse restaurants and retail options, and unique office stock in the center of the City.

VC Firm Abandons Midtown for Digital District [Crain’s New York]
FirstMark Capital Leases Space at 100 Fifth Avenue [Globe Street]
FirstMarks the Spot: Venture Capital Firm Plants Seed at 100-104 Fifth Avenue [NY Observer]

Five Napkin Burger Opens on 3rd Ave and 14th Street

5 Napkin Burger opened its newest location, transforming the corner of East 14th Street and 3rd Avenue into a hot new dining destination. The new restaurant introduces three new mouth-watering burgers, including an avocado-ranch burger, exclusively at their new Union Square location.

5 Napkin Burger Opens in Union Square [DNAinfo]
5 Napkin Burger’s Union Square Location Now Open [Eater]

Spotted in the Square: Panera Bread Signage!

Our friends over at the Vineyard Theatre noticed the new signage going up on Union Square East.  The new Panera is due to open this spring!  Looks like we’re full steam ahead for delicious new sandwiches and bread to eat in the park.

Look what we saw going up next to the theatre! [Facebook: Vineyard Theatre]
Panera Bread to rise on Union Square [Crain’s]
Panera Bread Signs 10-Year Lease at 10 Union Square East [GlobeSt]